Best Times to Post on Social Media in 2024 (Facebook, Instagram, LinkedIn, Twitter/X)

 




Posting at the right time can altogether boost your engagement, reach, and transformation. But with ever-changing algorithms and user behavior, the "best times" evolve each year. Here’s an updated guide for 2024 based on the latest data and trends.

Why Posting Time Matters

  • Higher Engagement: More dynamic clients = more likes, comments, and shares.

  • Algorithm Favorability: Platforms prioritize recent, engaging content.

  • Increased Perceivability: Your posts reach more of your gathering of people when they’re online.

Best Times to Post on Facebook in 2024

Facebook remains a top platform for brands, but organic reach is competitive. Post when users are most active:

Best Days: Tuesday, Wednesday, Thursday
Best Times:

  • 9 AM – 12 PM (Early Morning to Midday)

  • 3 PM – 6 PM (After Work Hours)

🚀 Pro Tip:

  • Video content performs best between 1 PM – 4 PM.

  • Weekends (particularly Sunday) see tall engagement for way of life and amusement content.


Best Times to Post on Instagram in 2024

Instagram prioritizes Reels and short-form video, but timing still matters for engagement.

Best Days: Tuesday, Wednesday, Friday
Best Times:

  • 7 AM – 9 AM (Before Work)

  • 11 AM – 2 PM (Lunchtime Scrolling)

  • 5 PM – 7 PM (After Work/Evening)

🚀 Pro Tip:

  • Reels perform best at 9 AM & 12 PM.

  • Stories get more views between 6 AM – 8 AM and 6 PM – 9 PM.

Best Times to Post on LinkedIn in 2024

LinkedIn is ideal for B2B and professional content. Post when professionals are active.

Best Days: Tuesday, Wednesday, Thursday
Best Times:

  • 8 AM – 10 AM (Before Work)

  • 12 PM – 2 PM (Lunch Breaks)

  • 5 PM – 6 PM (After Work)

🚀 Pro Tip:

  • Long-form posts perform well midweek.

  • Polls & Carousels get high engagement at 11 AM – 1 PM.

Best Times to Post on Twitter/X in 2024

Twitter (now X) is fast-paced, so timing is crucial for visibility.

Best Days: Monday, Wednesday, Friday
 Best Times:

  • 8 AM – 10 AM (Morning News Check)

  • 12 PM – 2 PM (Lunchtime Browsing)

  • 6 PM – 9 PM (Evening Engagement)

🚀 Pro Tip:

  • Threads & polls do well at 7 AM & 5 PM.

  • Live tweets during events get high traction.

General Best Practices for All Platforms

  1. Test & Analyze: Utilize stage experiences to discover your audience’s top times.

  2. Time Zone Matters: Adjust for your audience’s location.

  3. Consistency > Perfect Timing: Regular posting beats occasional perfect timing.

  4. Use Scheduling Tools: Tools like Buffer, Hootsuite, or Later help automate posting.

Final Thoughts

While these are common best times, your group of onlookers may change. . Always check your analytics and experiment to find what works best for your brand.

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